In 2009, Goharshid Food Industries commenced its operations with the objective of enhancing and advancing the food sector within the country, officially registering the entity as "Goharshid Zendeh Rood." Throughout its operational years, the company has undertaken numerous complex and specialized projects focused on the establishment and outfitting of food manufacturing facilities, achieving notable success in developing formulations for a variety of food products. In 2014, Goharshid Zendeh Rood diversified into the medical equipment sector, becoming the exclusive distributor of a baby crying translator device from Spain in Isfahan province under the "Happy Baby" brand, thereby broadening its scope of activities. By 2016, the company expanded its portfolio to include the cultivation, processing, packaging, and export of saffron, honey, caviar, and other products to markets in the Persian Gulf and the European Union.
